Welcome to the era of social media!
The Internet is changing the social behaviour of customers. Therefore, it is not just a virtual world outside of reality, but it also influences our “offline” behaviour. The most fundamental change and trends are that customers are becoming active. A new era requires new tools to fully exploit the potential of the Internet. It determines our social environment and our world is becoming more personal. There is also a greater opportunity for a bottom-up approach, which makes our society more democratic and gives priority to policies for larger groups of people.
All of this can mean more opportunities for creative people who want to improve society, conclude new partnerships, do new business, or create new markets. For Košice, the European Capital of Culture 2013 project and the creative industry are one of the most important topics.