Problems of big firms often have an unconventional solution. Art and creativity, an unconventional perspective on a problem, or an extremely interesting topic – this can attract creativity to situations that create benefits both for artists and firms. CIKE has identified an intersection between art and business. Having an artist in your firm can trigger and speed up changes in a short period of time. With a fresh perspective on the firm, its processes, and communication, he/she comes up with new and innovative solutions in cooperation with employees.
Creativity for Business is a residential program for firms and institutions in Košice whose processes and their leaders are open to innovation. Artists, scientists, students, sociologists, or experts in artificial intelligence can help firms improve. Together, they can create new, unusual products while upgrading their and city’s standard.
When an artist helps with solving a business problem, he does not know at first how the end product will look. It can serve as a therapeutic tool for improving motor skills, an impulse to improve working conditions, the visual identity of a new brand, solution to improve drivers' attention, improve city street orientation or secure more efficient planning. It could be anything.
In recent years, we have managed to create a high-quality database of artists and creatives who can significantly contribute to the quick and efficient development of products and services in your business. The mutual enrichment of both sides leads not only to creative solutions in business but also professionalises the work of artists.
Who can you try this with?
An experienced professional or a student under the guidance of a mentor will help you with solving your problem. A student, who works on innovation together with the mentor, often meets with him/her outside your firm, usually in Creative Industry Košice. The artist, on the contrary, works directly with the team in your firm, with the leader or individually. In the process, the artist may need other qualified people outside his profession to help him/her with the innovation. In such a case, we can guarantee that we will find the right people for successful completion.
Why is it worth it?
Your firm will:
- get a new audience in the creative and cultural sector and become more attractive to the younger generation
- get quality product which is unique on the market
- get interesting content for PR and wide media coverage
- improve the reputation of your organization/goodwill
- get a professional product and cost-effective innovation
At the same time, you will become part of the group that wants to change our city for better.
And what does the artist/student gain + the mentor?
- get valuable experience
- enrich his/her portfolio in a unique way
- get new contacts
- get a special price (for example Adam Rybák went to the international conference WebSummit)