As a professional from a creative environment, you might be working within or for a company or an organisation. You might be helping people with solving their problems, offering them relevant and meaningful experiences or even accompanying them on their way to success. Organisations need to respond better to the needs of their current and future customers and consumers and collaborate more effectively not only within the organisation but also with the outside world. For this reason, they need skilled creative professionals who will guide them through the process of co-creation and help them spread it within the organisation.
Co-creation denotes an active involvement of end-users and other stakeholders in the development/design process to maximize the functionality of an end-product or service. The main concept of co-creation is that users are experts on what they experience. Consequently, co-creation means mutual learning among the relevant parties, making the results more valuable and relevant. It is especially useful to connect the end users with creative professionals when creating a new product, service, or system. To put it simply, co-creation is based on the assumption that research and design are not done FOR the user but WITH HIM/HER.
„Lower your ego & listen. Involve the people and make the journey together.“
Whether you are creating a product or service, organising a festival, designing socks, building a skate park or directing a show, you will learn how to do it more efficiently through co-design methods.
I have an idea. What's next?
- How do I verify that I have correctly understood the needs of users?
- How do I know that I have properly involved all the stakeholders in the process?
- How do I know that I have properly defined the challenge?
- How do I know if my product/service will work?
- How do I verify that my solution is a solution "for all"?
- How to identify the most important part of the process which I should focus on?
- How do I make the right decisions during the creation process?
- How do I verify that I have all the customers covered?
CIKE, together with five project partners, has created freely accessible materials and manuals as well as online videos to foster the development of co-creation skills. These outputs are the result of the mapping, years-long research and observation, as a result of which the co-creation knowledge and experience is collected in a written form. The manual and materials will allow educational institutions, the business community, and professionals across Europe to disseminate this methodology and develop their skills in this area.
Below you will find these materials available for download:
- Collective Creativity (EN/SK) is a short guide that explains key concepts and basics of how to learn and approach co-creation;
- Co-create Handbook (EN) will tell how to approach a workshop on the subject;
- Co-create Curriculum (EN) includes educational practices and methodologies;
- Co-design Best Practice Report (EN) in which you can find inspiring examples from international practice,
- Co-create Basics document together with videos which you can use while giving lectures.
Design Sprint by CIKE
In addition to developing a handbook and online materials in the field of co-design, CIKE also stand behind education in the field of design thinking and organises Design Sprint, where you can try out the methodology of participative design in practice. This team methodology workshop teaches you to make quick decisions, effectively test product/service, and creatively solve problems and opportunities. Its author is Jake Knapp of Google Ventures and he offers innovative and creative problem-solving to businesses like Twitter, Medium, iPhone, Google or Slack. We have excellent facilitators Braño Frka and Matthew Draganovský.